People’s Food Co-op has two locations—La Crosse and Rochester. We are a longtime community fixture with easy-to-access downtown locations. We offer everyone a fun, convivial shopping experience. We ensure the availability of high-quality safe food at fair prices with an emphasis on local, organic, fairly traded, and natural goods. We create an educated, empowered, and engaged community that thinks and cares about food, health, and sustainability. We develop a robust cooperative economy.